Immersive Touchpoints for the Fashion-Tech Convergence
To celebrate the 30th anniversary of Innova — a key player in international textile distribution — we designed iWear Digital Experience, a high-impact experiential ecosystem aimed at redefining customer engagement within the fashion industry through immersive, tech-driven solutions. The project unfolds as an integrated suite of tools and narratives: augmented reality, metaverse environments, stereoscopic video content, and interactive interfaces. Each component is tailored to maximize sensory-level user engagement and elevate the perceived value of the Innova brand.
01. Augmented Reality Application
The proprietary iWear AR app delivers dynamic 3D experiences via mobile devices. By scanning Innova’s 2023 catalog or promotional roll-up banners, users activate real-time content guided by a fully rigged 3D avatar that interacts with the user’s physical environment through advanced tracking and spatial computing. This innovative brand touchpoint expands Innova’s storytelling capabilities, boosts customer retention, and positions the company distinctly within the competitive landscape.
02. Metaverse Showroom
A fully navigable showroom built in WebXR allows users to enter a virtual branded environment without the need for installations. After selecting their avatar, users explore a meticulously crafted 3D space featuring Innova’s full product catalog in a gamified, intuitive journey. A full-immersion experience that transforms the digital showcase into a relational and sensory dimension.
03. VR 180° Music Video
As part of the experience, we produced a VR 180° stereoscopic music video, delivering cinematic immersion at a high emotional frequency. Filmed in a professional 80 sqm limbo stage using state-of-the-art 8K stereoscopic cameras, the video was optimized for headsets and immersive displays.
A branded content piece designed for trade shows, experiential activations, and emotional brand storytelling.
04. Launch @ PTE 2023 – Fiera Milano
iWear Digital Experience officially launched during the Promotion Trade Exhibition at Fiera Milano, transforming Innova’s booth into a fully immersive experience zone. Visitors were able to interact firsthand with each touchpoint of the digital ecosystem.
A tangible case study of digital transformation in fashion retail.
